How it works
From a mention on the internet to an alert you can act on
SoTrace watches the places people talk about you, reads each mention for what it actually means, and puts the ones that matter in front of the right person. Here is what happens between a post going up and your team hearing about it.
Behind the scenes
What happens between a post and your inbox
Five stages, none of which you have to run yourself.
- 01
You set the watch
You tell SoTrace the brand, product, or phrase to follow and which networks to cover. That is the whole setup, and you can change it whenever the conversation moves.
- 02
We keep listening
SoTrace checks the networks around the clock, so a post at 3am on a Sunday is found the same way one during office hours is. Nothing waits for someone to remember to search.
- 03
Every mention is read for meaning
Each mention is read the way a person would read it. Praise, a complaint, a question, a comparison: the intent and the feeling behind the words get sorted, not just the keyword match.
- 04
Patterns rise to the top
Once mentions are sorted, the themes people keep raising, how sentiment is shifting, and where your share of the conversation sits all become numbers you can follow over time.
- 05
The ones that matter reach you
You decide what deserves attention, and SoTrace routes those mentions to the place your team already works, the moment they land. The rest stay in the feed for when you want them.
The pipeline
Four steps between a post and your inbox
Nothing reaches you raw. Every mention is captured, read for intent, folded into the bigger picture, and routed to wherever your team already works.
- 01
Capture
Every network checked around the clock, and more often on higher plans.
Source Reach X 1.2K Reddit 9.6K YouTube 5.8K TikTok 842 - 02
Categorize
Each mention read for intent, not keywords, and scored.
Category Confidence Happy user 98% Complaint 94% Question 91% Praise 96% - 03
Summarize
Thousands of mentions collapse into the themes that moved.
Theme 30 days Alert speed +38% Pricing +6% Onboarding −12% Integrations +21% - 04
Alert
Matched mentions land in the tools your team already works in.
Rule Route Escalate 
SlackFile issue 
JiraDigest 
GmailStream all 
Webhook
Product demo
See SoTrace in action
Integrations
- Slack
- Jira
Linear
Zendesk
Intercom- Gmail
- Webhook
Why teams switch
Built for what happens after someone hits post
Complaint · 12K reach
Escalated to Slack in 3s
Alerts that arrive first
The angry thread reaches your team before it reaches your customers. Route by severity so quiet praise never wakes anyone at 2am.
Sentiment you can act on
Read for intent rather than keyword matching, so sarcasm and comparisons land in the right bucket instead of the wrong one.
Eight networks, one feed
Stop stitching eight dashboards together. Every network arrives in the same shape, with the same filters and the same export.
Off your plate
What you never have to think about
Collecting the posts
No scraper to babysit, no per-network setup to keep alive. The gathering runs for you and keeps running.
Reading every single one
You are not handed a raw firehose to triage by hand. Mentions arrive already sorted by intent and feeling, with the reasoning shown next to each.
The plumbing underneath
Storing mentions, dropping duplicates, retrying when a network is slow. It is handled below the surface, so what you see is a clean feed rather than a pile of upkeep.
Questions
What people ask about how it works
- How quickly will I see a new mention?
- Every keyword is checked around the clock, and higher plans are checked more often. A new post shows up in your feed after the next check, usually within a few hours, and an alert fires as soon as that mention matches a rule you set. You are not waiting on a weekly report.
- Which networks does SoTrace cover?
- Eight of them: X, Instagram, Threads, TikTok, Reddit, YouTube, LinkedIn, and GitHub. One keyword covers all of them at once, and Reddit, YouTube and LinkedIn need the Pro plan or above.
- How does SoTrace decide what a mention means?
- Each mention is read for intent and sentiment, so a complaint, a question, and a piece of praise are told apart instead of lumped together as one mention. You can see that reasoning as a category and a confidence next to every one.
- Where do the alerts actually go?
- Wherever your team already works. Send matched mentions to your chat, your issue tracker, your help desk, your inbox, or a plain webhook, and route different kinds to different places. Chat and email come with Starter, and issue trackers, help desks and webhooks with Pro and Business. Every plan has the SoTrace inbox.
- Do I need to write code to use it?
- No. Everything works from the dashboard: you type what to watch, and read what comes back.