Sales
Reach buying intent while it is warm
People ask strangers for recommendations before they ask vendors. Those posts have a short half-life. Track the phrasing, filter to the ones with an audience, and be there while the question is still open.
Pushed to your CRM, thread link attachedThe problem
The buying question is asked in public, and it closes fast
Before anyone fills in a demo form, they ask people they trust: in a subreddit, under a LinkedIn post, in a thread of forty replies. That is the moment the shortlist is written, and it happens entirely without you. A day later the recommendations are in, the thread is dead, and the only way onto the list is a cold email to someone who has already decided.
You arrive after the shortlist is set
The thread is a week old, three competitors have replied, and the person asking has already started a trial with one of them.
Searching by your own name finds nothing useful
People shopping do not know your name yet. They describe the problem, and that phrasing is what has to be tracked.
The queue fills with posts nobody reads
Intent without an audience is a lead of one. Without an engagement filter, the list is mostly threads that will never be seen again.
The solution
How SoTrace solves it
- 01
Track how people shop, not just your name
The phrases that precede a purchase are keywords like any other, so the feed fills with open questions rather than mentions of you.
- 02
Filter to the threads with an audience
Engagement and reach filters keep the queue to posts other buyers are reading, so outreach goes where it is seen.
- 03
Hand it to the CRM the same day
Route matches through a webhook into the system your team already lives in, with the original link so the reply happens in public.
What changes
Before and after, for the team doing the work
Without SoTrace
- The shortlist is written in a thread you never saw
- Prospecting starts from names, long after the question closed
- Outreach lands in threads nobody is reading any more
With SoTrace
- Open buying questions on the day they are asked
- Only the threads with an audience behind them
- Leads landing in your CRM with the post attached
Questions
What teams ask before they switch
- What should we track if people do not know our name?
- The language buyers use: the problem, the category, the competitor they are leaving, or the phrasing of a recommendation request. Keywords are not limited to brand names.
- How do we avoid a queue full of dead threads?
- Filters on engagement and reach keep the list to posts other people are actually reading, and the date range keeps it to the ones still open.
- Can leads be pushed into our CRM automatically?
- Yes. Matched mentions can be delivered to any endpoint through a webhook, with the author, platform, engagement and a link back to the original post.