01
Capture
Every network checked around the clock, and more often on higher plans.
| Source | Reach |
|---|---|
| X | 1.2K |
| 9.6K | |
| YouTube | 5.8K |
| TikTok | 842 |
Around the clock. Everywhere.
Know when the internet talks about you
Social listening for X, TikTok, Instagram, Threads, Reddit, YouTube, LinkedIn and GitHub. SoTrace looks for your name around the clock, reads every mention for intent, and tells you when one matters.
Social mentions flow into one SoTrace feed
SoTrace checks X, TikTok, LinkedIn, GitHub, YouTube, Instagram, Threads, and Reddit around the clock and brings what it finds into a single monitoring view. Reddit, YouTube and LinkedIn come with the Pro plan and above.
The pipeline
Four steps between a post and your inbox
Nothing reaches you raw. Every mention is captured, read for intent, folded into the bigger picture, and routed to wherever your team already works.
- 02
Categorize
Each mention read for intent, not keywords, and scored.
Category Confidence Happy user 98% Complaint 94% Question 91% Praise 96% - 03
Summarize
Thousands of mentions collapse into the themes that moved.
Theme 30 days Alert speed +38% Pricing +6% Onboarding −12% Integrations +21% - 04
Alert
Matched mentions land in the tools your team already works in.
Rule Route Escalate 
SlackFile issue 
JiraDigest 
GmailStream all 
Webhook
Product demo
See SoTrace in action
Integrations
- Slack
- Jira
Linear
Zendesk
Intercom- Gmail
- Webhook
Why teams switch
Built for what happens after someone hits post
Complaint · 12K reach
Escalated to Slack in 3s
Alerts that arrive first
The angry thread reaches your team before it reaches your customers. Route by severity so quiet praise never wakes anyone at 2am.
Sentiment you can act on
Read for intent rather than keyword matching, so sarcasm and comparisons land in the right bucket instead of the wrong one.
Eight networks, one feed
Stop stitching eight dashboards together. Every network arrives in the same shape, with the same filters and the same export.
Use cases
One feed, six teams that stop guessing
The same mentions answer a different question for everyone who reads them. These are the ones companies bring us.
- Comms & PRCatch a crisis while it is still one postSpike rules watch the shape of the conversation, not just its words, so an unusual hour reaches the right person within hours instead of surfacing in next week's report.See how it works
- Customer supportAnswer people where they complainedMost unhappy customers never open a ticket. Assign a mention to a teammate, track it to resolved, and reply in the place the rest of the internet is already reading.See how it works
- Growth & strategyMeasure yourself against the competitionTrack competitor keywords next to your own and see who the conversation actually belongs to this week, with the sentiment behind each share, not just the volume.See how it works
- ProductHear what to build next, in their wordsEvery mention is classified and summarised, so recurring friction reads as a theme instead of a hunch you have to defend in a roadmap meeting.See how it works
- MarketingProve what a launch actually movedPick any date range and watch reach, sentiment and platform mix shift around a campaign: the evidence for what to spend on next quarter.See how it works
- SalesReach buying intent while it is warmTrack the phrases people use when they are shopping, filter to posts with real engagement, and arrive in the thread on the day it was written.See how it works
Questions
What people ask before they start tracking
- What is social listening?
- Social listening is tracking what people say about a brand, a product or a category across public social platforms, and reading those conversations for meaning rather than counting keywords. SoTrace collects mentions from eight networks, classifies each one for sentiment and intent, and alerts the people who need to act on it.
- Which platforms does SoTrace track?
- X, Reddit, YouTube, TikTok, Instagram, Threads, LinkedIn and GitHub. Reddit, YouTube and LinkedIn come with the Pro plan and above; the rest are on every paid plan. Every network arrives in the same shape, with the same filters, the same sentiment model and the same export, so there is one feed to read instead of eight dashboards.
- How quickly does an alert arrive?
- Every keyword is checked around the clock, more often on higher plans, and each mention is classified as soon as it is found. A matching post reaches Slack or email within hours of being published, not in a weekly report. Slack and email alerts come with Starter and above.
- Can I track competitors as well as my own brand?
- Yes. Competitors are keywords with the same pipeline behind them, so you get share of voice across every tracked brand for any date range, with the sentiment inside each share rather than volume alone.
Find out what the internet already knows about you
Every network in one feed, and an alert when a conversation turns. Add your brand name and SoTrace starts looking.